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Sole Purpose
Non-profit
Research and Sketch(1)
Sole Purpose was a non-profit that connected unused climbing shoes with those that didn't have them. But before a name or brand, questions needed to be answered. Tools: ID, Pencil and Paper
Reseach and Sketch(2)
The client liked the climber in middle of the two shoes shaped like mountains. So iterations of this were sketched. Tools: Pencil and Paper
Development(1)
After narrow down a version of the previous sketches, the client was interested in color and font choices with the logo. Tools: AI
Reseach and Sketch(3)
The client was undecided and provided a new direction. After a round, I advised the client we needed to start from square one and research more. Tools: Pencil and Paper
Reseach and Sketch(4)
Once the new round of research was complete, the brand started coming together. Community and unity were becoming solid themes. Tools: Pencil and Paper
Development(2)
A logo and direction was choosen. Different iterations and font choices were then created. Tools: AI
Development(3)
Once the logo and font were choosen, it was matter of refinement and deciding color. Tools: AI
The Brand
The brand was fully developed and a brand guide was created. Tools: AI, PS and ID
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Rise
Adventure Recreation
Research and Sketch
Rise, a new adventure recreation company, needed everything from a logo to a video animation completed within a 1–2 week time frame. Tools: Pencil and Paper
Development(1)
The client wanted to develop the idea with the "I" as a towering structure since this represented their products best. Tools: AI
Development(2)
Through further research it was revealed that the engineering aspect of the company could be best represented with a gyroscope. Tools: AI
Development(3)
After finalizing the logo, color was introduced. Rise wanted a confident and dependable feel. Tools: AI
Final logo
The final logo portrayed the towering heights of their recreation products and transformative adventures in a clean and bold aesthetic. Tools: AI
Business Cards / Letterhead
The client requested metal business cards to go with their bold and adventurous attitude. And a simple and clean letterhead. Tools: AI and ID
Storyboards
An intro animation that depicted the transformative nature of the companies products and industry was the next step in hyping up the brand. Tools: C4D, PS, AI and AE
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Exposure Vol 2
Climbing Flick
Digital Sketch(1)
The director asked for a concept that incorporated athletes of the film, the theme "Obsessed with impossible", and a font that had a gritty feel. Tools: PS and AI
Digital Sketch(2)
A file was provided with hand picked images to use for the concept art. Texturing, coloring and a diagonal grid helped to unify the aesthetic. Tools: PS and C4D
Final
Once the concept was finalized, everything else was based off of this. From the poster to the DVD cover and graphics for the film. Tools: PS, C4D, AI and AE
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Collabrate
Email Software
Research and Sketch
This project was a brand reinforcement, since the logo and identity had already been created. Collabrate asked for an overview animation and web assets. Tools: Pencil and Paper
Development
Style boards based off the 1st draft of the script and previous sketches. Collabrate had a 2D playful style associated with the brand that was emphasized in the animation. Tools: AI
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